Masala Mix is a card game inspired by Desi slang and cultural inside jokes. The client's vision for this project was to create a Desi culture-inspired design, adding a modern and fun spin to it.
While crafting the branding for Masala Mix, the main goal was to create a traditional yet modern appearance. The choice of typefaces and title treatment for the logo allowed us to make an authentic visual appearance that matched what the client had in mind.
After establishing the branding, the next step was to create the packaging, an instruction sheet, and the card design. Drawing inspiration from the name of the game, the design for all elements translates the outgoing and fun personality of Masala Mix.
